Searching for Deals
It used to be that as consumers, we would have to go from store to store in order to find the best price for the product. But as marketers have learned, that is not the case today. All you have to do is use a search engine on the internet. For instance, i’m in the market for insurance, I searched cheap car insurance. And hundreds of links popped up.
Here is a link to a blog, written by Stephen Cobb. http://monetate.com/blog/?p=529#more-529. I’ll summarize, the moral of the story is that we as marketers need to be aware of our customers. We cannot assume that because “we get it”, that our customers will. He writes of his experience with this, its a funny story and I hope that you read “it”.
I believe the weekly ads are still a good idea, if only for the “small” chain grocery stores. As you will often times find better deals. These are great for people who do not have access to web information, which is hard to believe this day and age. But trust me, there are people (young and older) who do not want to have a computer.
I think that marketers have realized that their “foot in the door” is a step in the right direction. Just go to your local mall sometime. Notice anything? There aren’t many people these days. Why would you want to get dressed, get in the car, fight traffic, and all that – when you can simply turn on the computer.