Corporate Responsibility?
Basically this is the business’s concern for societys welfare. At the top of a pyramid is “be a good corporate citizen, improve quality of life in community”. But how many companies can you name that have these programs? To be honest, I can only name 2. Target and Starbucks. Its really sad those are the only 2 I know.
Just look at Targets Community page. So, if you read into this, they are pretty big on sponsorship and donations. However, I found this information all the way at the bottom of the homepage, in small writing. In my opinion – this is something they should (at the very least) make they writing larger. For a company this size, they should be extremly proud of what they have accomplished.
Now onto my fave – Starbucks! Now they are obviously not as large as Target, however when you first go onto the site it has “PROUD PARTNER OF (RED)”, which is helping to eliminate Aids in Africa. Then right below that is the Shared Planet.
What great things these 2 are doing! I am proud that I shop these places.
We all just need to be aware of the programs that all companies may or may not have. If they don’t have any at all, maybe enough of us to get them motivated.
August 16th, 2009 at 10:01 am
I love that you used Starbucks as an example. I know they go out of their way to make sure they are doing good things for the world. They even use their bullentin boards for only good things. They buy coffee from local farmers to keep them in business.