Product Lines?
Product Lines, we all know them: Crest, Bath & Body, Degree, Suave. Lots of companies are expanding or extending their lines to attract new customers. Pepsi leaps out at me, who remembers Crystal Pepsi? Its one of those “back in the day” things. However, it was a clear Pepsi. Honestly, it did taste pretty good, it just didn’t last long!
Goodness, look at Coke, they have 100’s of different categories in their brand.
However, just like Crystal Pepsi, companies need to be aware of how many kinds of Suave shampoos their are. Some of these products are slow moving, therefore distrupting the bottom line (profit). Then there is brand loyalty. This is, as marketers, what we want. To have our customers be loyal to the brand. But what does that mean? It means, that every consumer has a preference with what they buy, and even if it costs a little more, they will most likely still continue buying that one. Bank of America is even trying this now.
And then of course there are the car makers. In my opinion, that was too much branding and not enough taking care of business, in the sense of making the cars already out – better.
August 16th, 2009 at 9:54 am
I am a devoted fan of product lines. I never purchase off brands because every time I have they have not been as good as the name brand. After years of using the same name brand I know what to expect and I know what I’m going to get. With an off brand you never know what you are going to get.