Motivation
This one makes me chuckle. Who needs motivation these days? Well it depends on what kind you’re talking about. In decision making, marketers should be able to study shopper motivation to see what force influences shoppers to buy and not buy certain products.
How about on Sept 11, 2001 and the days that followed? How many of you were motivated to show your American Pride by buying anything and everything with an American Flag on it? As horrible as it sounds, don’t you think that some shallow marketers cashed in on this? How many young men and women were motivated to joined the Armed Forces?
There are lots of ideas out there about what motivates shoppers. The most basic Is Maslows chart. Pretty much he has found that there are basic needs that human beings need. Among them are; hunger, love, security. Hunger is the most effective in terms of marketing. Lets say that i’m a busy college student with a full and part time job. I really don’t have the time to cook 3 meals a day – i’m lucky if I cook 1. So my going to a fast food restaurant is led by my hunger. However, there are those that take this a LITTLE too far and sue fast food because they are fat. But thats a whole other story!